Tourism brought to your screen

October 11, 2010 | 13:53

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Vietnam’s first tourism television channel hit the air on Saturday October 9 on Vietnam Cable Television.

The channel is run under cooperation between the Vietnam National Administration of Tourism (VNAT) and Vietnam Television and will offer official tourism bulletins and information about Vietnam.

The channel will initially run for 18 hours from 6am to midnight consisting of a bulletin and seven special features on Vietnam tourism, historic destinations, luxury options and food. The channel is initially offered through cable and satellite transmission and will be extended to Internet Protocol television and mobile television early next year for audiences abroad with English subtitles.

“The channel coverage will be initially nationwide before reaching international areas, help enterprises and institutions promote their tourism products and tourism activities in Vietnam,” said Nguyen Manh Cuong, deputy head of the administration.

A VNAT report in September revealed the number of international tourists coming to Vietnam by the end of September was around 3.7 million, a year-on-year increase of 34.2 per cent against September of 2009. Of which, the number of international tourists for tourism and resting purpose was 2.3 million, posting the highest year-on-year increase of 143.3 per cent against figures in September of 2009. Most tourists came from China, South Korea, the US and Japan.

“The inflow of international tourists is increasing and Vietnam is among nations benefiting from politic disorder in Thailand, which push international tourists to go to alternative markets,” said Cuong.

By Van Anh

vir.com.vn

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