Sime Darby Motors distributes BMW, Mini cars in Vietnam

November 07, 2013 | 09:50

(0) user say

HCMC – Malaysia’s Sime Darby Motors will soon distribute BMW and Mini cars in the Vietnamese market.

Horst J. Herdtle (R), CEO of BMW Euro Auto, transfers cars of BMW Series 5 to Scott Hodgetts, general manager of the Sheraton Saigon Hotel - Photo: Hung Le

At the ceremony to hand over five cars of BMW Series 5 to the Sheraton Saigon Hotel on Tuesday, Horst J. Herdtle, CEO of BMW Euro Auto as official importer and distributor of BMW cars in Vietnam, said that Sime Darby Motors has become a strategic partner of BMW Euro Auto.

The five sedans for the Sheraton Saigon Hotel are used to upgrade its limousine service. BMW Series 5 sedans were launched at the Vietnam Motor Show 2013 two weeks ago and have not been sold in Vietnam, and the Sheraton Saigon is the first hotel in HCMC to own cars of this series.

“With an aim to expand business operation, BMW Euro Auto has sought a strategic investor. After careful consideration, BMW Euro Auto has decided to sign an agreement with the Malaysian partner,” said Herdtle.

According to Herdtle, Sime Darby Motors not only contributes capital but also experiences to develop the Vietnamese auto market.

BMW Euro Auto will open a showroom for Mini cars (an auto brand of BMW) in Hanoi late this year and another one in HCMC next year. Besides, the firm is expanding its BMW showroom and customer care system.

SGT

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional