Russian food businesses seek market entry in Vietnam

December 15, 2016 | 16:19

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Representatives of more than 20 Russian food and drink businesses joined an exchange with leading Vietnam distributors and importers on December 14 in Ho Chi Minh City.

russian food businesses seek market entry in vietnam hinh 0

Robert Kurilo of the Russian Export Centre in Hanoi said the Centre hopes that diverse trade promotion activities in Vietnam will help Russian products gain market entry and get fast grocery store shelf space.

Russian businesses have introduced a variety of food and drink products to local business partners including instant cereals, confectionary, fruit juices and processed meat products.

Klimova Elena, general director of the Znamensky Company, said Russian products are of high quality because they are made on hi-tech production lines. Besides, local customers are interested in discovering new flavours, which bodes well for Russian food to find a niche in the market.

Doan Thi My Linh from SATRA noted the company currently needs to import foreign food to diversify their goods at its supermarkets. She hopes that high quality Russian products will be chosen by local customers.

At the exchange, businesses from two countries identified some difficulties in transporting products to Vietnam, noting in particular the vast geographic distance results in high freight charges.

VNS

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