Paseo tissues go nationwide with DKSH partnership

On July 24, market expansion specialist DKSH signed a strategic partnership with Grand Universal Trading Vietnam, the official representative of Asia Pulp & Paper Sinar Mas (APP) in Vietnam, to distribute Paseo tissues through the general trade channel. Building on successful collaborations in Thailand and Malaysia, the deal aims to tap into DKSH’s extensive retail network to meet rising demand for safe, high-quality, and eco-friendly products in Vietnam.

Photo: DKSH

Under the agreement, DKSH will leverage its core strength as a top distributor in Vietnam’s general trade to expand Paseo’s distribution network nationwide. With an extensive network of partners and an experienced sales force with deep local understanding, DKSH will enhance the accessibility of Paseo products across Vietnam.

The partnership will utilise DKSH’s end-to-end supply chain capabilities and agile logistics operations to effectively meet the increasing demand for high-quality, safe, and environmentally sustainable products.

Paseo is a premium tissue brand under APP, one of the world’s largest pulp and paper manufacturers. Produced using 100 per cent virgin pulp, Paseo products are designed to be skin-friendly and environmentally responsible, meeting stringent international certifications such as PEFC, Halal, and complying strictly with US Food and Drug Administration guidelines. The product range varies for the everyday needs of modern households.

Nguyen Thi Kim Huong, head of Business and Development at Grand Universal Trading Vietnam, said, "DKSH is a strong and capable distribution partner in Vietnam. We believe this collaboration will enable Paseo to reach a broader consumer base and reinforce our brand’s commitment to safety, sustainability, and superior product quality."

Echoing that optimism, Kim Le Huy, vice president for Business Unit Consumer Goods at DKSH Vietnam, added, "We are delighted to partner with Grand Universal to bring Paseo closer to Vietnamese consumers. Leveraging our extensive experience in general trade distribution and deep local market insights, we are confident in building a long-term, meaningful partnership that delivers lasting value to consumers."

This expansion underscores DKSH’s position as the preferred growth partner for consumer goods brands in Asia-Pacific. The addition of Vietnam to Paseo’s distribution network with DKSH demonstrates both companies’ commitment to driving business excellence and delivering premium consumer experiences across Asian markets.

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