Mobile World appoints Bob Willett to the board of directors

April 24, 2013 | 17:16

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Mobile World Investment Corp announced the appointment of Robert Willett as an independent director to provide strategic expertise in support of its major growth strategy.

Willett is currently the chairman of MetaPack in Europe, a director of LightHaus Logic in Canada, a chairman of Occa Home in Europe and a chairman of Eagle Eye in Europe. He is also an advisor to Sabanci Holdings, the parent company of Teknosa, the dominant electronics retailer in Turkey.

Willett was previously executive vice president of BestBuy Operations, and then the CEO of BestBuy International, where he led the development of the very successful BestBuy mobile phone business in the US.

He also led BestBuy’s partnership with Carphone Warehouse, the largest mobile phone retailer in Europe, where he was chairman from its inception to his retirement in January 2010. He also led BestBuy International’s investment into the Five Star electronics chain in China, and subsequently the opening of BestBuy stores in Mexico. Willett has a passion for delivering superior customer experience. He has significant international operating experience in corporate strategy, business transformation, procurement and supply chain management, brand positioning, technology transformation and customer segmentation.

Mobile World is Vietnam’s leading mobile phone retailer. The company’s TheGioiDiDong retail network has 209 mobile phone and mobile device stores nationwide, with approximately 20 per cent market share in mobile phone sales. The company’s Dienmay retail network has 12 consumer electronics stores, concentrated in southern Vietnam and Ho Chi Minh City.

By Hoang Anh

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