MobiFone ramps up incentives for corporate customers

At year-end occasions, mobile phone networks often race in launching impressive sales promotion programmes to woo customers and come on par with burgeoning market demand during the period.

However, apart from specific incentives to individual customers only a few service providers placed an emphasis on concessionary programmes earmarked to corporate customers’ subscriber groups. MobiFone is one among them.

Accordingly, from December 17-31, 2012 corporate customers and organisations possessing from 30 post-paid MobiFone subscribers procure the right to purchase one Samsung’s super smart-phone Galaxy S3 or Galaxy Note II at 40 per cent price discount tantamount to around VND6 million ($286) per unit.

During that period, any corporate customer and organisation succeeds in hiking their post-paid MobiFone subscribers to 30 will also benefit from the promotion.

Earlier, corporate clients enjoyed diverse fee-based promotions from mobile services providers. For instance, they were given a 50 per cent fee discount for internal system calls within subscriber groups or discounts on their monthly bills.

MobiFone has offered diverse promotions to corporate customers with discounts from 7-12 per cent on their monthly bills, sometimes 15 per cent to customers showing bills from VND100 million ($4,800) per month.  
Besides, people representing the subscriber groups have been offered from VND100,000-500,000 in the monthly fee and become Vietnam Airlines’ Gold or Diamond members.

“Alongside big fee incentives we will continue working with global leading brands like Samsung to bring corporate customers upscale service experiences. Special rewards on New Year occasion carries a message about our services that MobiFone wants to convey to customers,” said MobiFone’s deputy general director Nguyen Dinh Chien.