MB and Mastercard introduce multi-functional Hi LOL Card

MB and Mastercard set the stage with the revolutionary Hi LOL Card as it made its debut in Southeast Asia

This landmark collaboration not only expands MB's extensive Hi Collection product portfolio that caters to a diverse range of user preferences, but also introduces Mastercard's celebrated League of Legends (LoLe) card to the Vietnamese and Southeast Asian market.

The Hi LOL Card is set to be inaugurated with great fanfare, as MB and Mastercard plan to host a grand launch event along with an enthralling show match between two League of Legends teams.

Taking place in Ho Chi Minh City on July 1, this spectacle promises to captivate and delight LoLe aficionados across Vietnam, serving as a token of appreciation for their support.

The unveiling of the Hi LOL Card commemorates a new era in MB and Mastercard's joint pursuit of innovation and customer-centric solutions. By blending the capabilities of an ATM card and a credit card onto a single chip, this pioneering offering grants cardholders exceptional flexibility in accessing a range of financial resources, bridging the gap between payment and credit accounts.

Customers can effortlessly acquire this remarkable card through various channels, while also having the liberty to personalise its design with images of their cherished LoLe champions. Moreover, the card's cutting-edge design prioritises the protection of personal information, ensuring a secure and hassle-free in-game purchasing experience.

The Vietnamese esports market has experienced a staggering surge, with the number of esports enthusiasts projected to reach a remarkable 10.2 million by 2027. In response to this burgeoning trend, LoLe was chosen as one of the featured esports disciplines at the 31^st Southeast Asian Games that was held in Vietnam last year.

For MB, this collaborative endeavour with Mastercard epitomises their commitment to meeting the increasingly sophisticated needs of their customers, particularly the growing community of tech-savvy, young gamers.

Vu Thanh Trung, a member of MB's Executive Board said, "MB has always been at the forefront of providing innovative solutions to meet the evolving needs of customers, particularly the tech-savvy gaming community. Our collaboration with Mastercard signifies a significant milestone, reaffirming MB's dedication to pioneering solutions that cater to the vibrant esports community in Vietnam."

“With the introduction of the Hi LOL Card, we are expanding our esteemed MB Hi Collection card series, offering unprecedented benefits and experiences that blend cutting-edge payment methods with a genuine passion for this dynamic discipline,” Trung continued

The Hi LOL Card also presents exclusive rewards within the LoLe universe. Cardholders can accumulate RP points based on spending conditions, unlocking a world of enticing incentives and the chance to win exclusive gifts, thus elevating their overall gaming experience.

Furthermore, MB Mastercard cardholders gain access to Mastercard's renowned rewards programme, Priceless, which connects them to a plethora of hand-picked, unforgettable experiences that are tailor-made for LoLe enthusiasts. This includes coveted opportunities to attend the illustrious LoLe World Championship.

Winnie Wong, country manager of Mastercard in Vietnam, Cambodia, and Laos said, “With the explosive growth of esports, fans are no longer satisfied with just optimised gaming experiences. They are seeking seamless and secure payment solutions that embody their expectations of meaningful value and foster a deep connection with their beloved esports."

"MB and Mastercard take great pride in introducing the Hi LOL Card, designed to cater to the fervour for esports among Vietnamese cardholders. This collaboration epitomises Mastercard's dedication to delivering world-class experiences that empower individuals to wholeheartedly pursue their passions,” added Wong.

The Hi LOL Card encapsulates the essence of the esports revolution, offering a gateway to unparalleled benefits. With personalised card designs showcasing beloved LoLe champions, such as Leesin, Rize, Wukong, Lucian, Ashe, Ahri, and Caitlyn, cardholders can embrace their favourite champions while enjoying a host of exciting perks.

From RP point rewards based on spending conditions to exclusive gifts, the Hi LOL Card enhances the gaming experience like never before.

In addition, through the Priceless rewards programme, LoLe fans gain the chance to receive privileged access to the prestigious League of Legends World Championship, an event of unparalleled grandeur hosted in South Korea.

MB and Mastercard forge partnership in payment innovation MB and Mastercard last week officially unveiled their all-encompassing strategic collaboration, aiming to deliver innovative payment solutions and sustainable growth with a shared objective of nurturing long-lasting and sustainable progress, while catering to the evolving needs of customers, including the tech-savvy Generation Z.

VIB partners with American Express to launch first Super Card Vietnam International Bank (VIB) partnered with American Express on June 27 to launch its first Super Card, offering cardholders in Vietnam up to 15 per cent cashback on their spending across multiple categories. This cashback white card gives customers the freedom and flexibility to choose how they earn their rewards based on their lifestyle and needs.