Masan leads digital transformation to attract foreign capital

At the Techcombank Investment Summit on July 9, Danny Le, CEO of Masan Group, said, “Vietnam possesses key fundamentals to become an attractive destination for global tech giants, including an abundant workforce, a strong innovative spirit, and sustainable economic growth. This is a favourable time for Vietnam to attract new investment capital flows, especially investments in digital transformation."

However, he also stressed that digital transformation on a large scale requires a suitable financial environment, including a reasonable cost of capital, stable interest rates, and new technologies at accessible prices. For companies like Masan, a key factor to realise digital transformation is a strong financial foundation and access to high-quality capital.

Since its initial public offering in 2009, Masan has raised nearly $5 billion from global financial institutions such as KKR, TPG, Bain Capital, and Alibaba.

The difference is that Masan does not use this capital to pursue short-term growth but focuses on targeted allocation, investing in core technologies, automating the supply chain, expanding the distribution system, and restructuring post-merger and acquisition.

As a result, Masan has formed an integrated ecosystem that operates efficiently and scalably without increasing costs. This lays a solid financial foundation for Masan’s next phase of development. With a clear technological vision and best practices, Masan is expected to herald a wave of global tech capital in the coming decade.

End-to-end supply chain as a competitive edge

Answering a question about Masan's development in the retail sector, Danny Le stated, “The future of retail lies not only in expanding points of sale but also in building and operating a tech-integrated, end-to-end supply chain. To optimise operational efficiency, companies must invest in both physical infrastructure and digital infrastructure, such as AI, machine learning, and customer data platforms.”

"Building an end-to-end supply chain presents a huge opportunity, but it also requires comprehensive investment in technology, from AI to data, to bring the entire service onto the digital platform," he added.

Masan is currently among the very few Vietnamese companies that have achieved a complete end-to-end consumer-retail supply chain. The group is taking steps to realise its strategy of becoming one of the region’s leading consumer-retail platforms. From planning to production, logistics, and multichannel distribution, every step of the product journey is tightly controlled by Masan. This is a core factor creating the sustainable growth and superior profit margins for Masan.

Masan’s integrated end-to-end consumer-retail supply chain

Masan proactively engages in production through subsidiaries such as Masan Consumer, Masan MEATLife, and WinEco, while integrating financial products and services with Techcombank. Operations and logistics are handled by in-house logistics firm SUPRA, which helps optimise inventory, automate restocking, and accelerate market reach. This is coupled with Masan’s modern retail network of over 4,000 WinMart/WinMart+/WiN stores, supermarkets, general trade outlets, and e-commerce channels.

At the touchpoint with the end consumer lies the WiN membership programme, which enables Masan to directly reach 30-50 million Vietnamese consumers. Unlike many companies that act as retailers or manufacturers, Masan serves as a gateway between both ends of the supply chain, creating a unique selling point to optimise profit margins, manage consumer data, and achieve sustainable growth. This is a major competitive edge of the group in a highly competitive market.

A highlight of Danny Le’s presentation was the strategic partnership between Masan and Techcombank. The two sides are jointly rolling out an agent banking model, allowing consumers to access basic financial services at Masan's retail outlets. This increases the accessibility of modern, flexible financial solutions for millions of consumers.

Following a period of restructuring and building a comprehensive end-to-end supply chain, Masan has achieved impressive results. For the first time, WinCommerce recorded positive profit in 2024 after restructuring. Masan Consumer maintained high profit margins, while Masan MEATLife posted three consecutive profitable quarters, doubling sales through the WinMart system. Overall, Masan’s after-tax profit for 2024 reached nearly VND2 trillion ($76.6 million), a fourfold increase on-year.

In the second quarter of 2025, Masan expects to record positive results. Its net profit after tax post-minority interest is estimated to reach VND1.5 trillion ($57.4 million), soaring nearly 60 per cent from a year ago.

With its proven execution capability, a strong financial base, and a well-functioning end-to-end supply chain, Masan is poised to lead Vietnam’s digital transformation wave, attract foreign capital, and emerge as a market leader in this new era.

Masan posts nearly $15 million Q1 post-tax profit Masan Group recorded net profit after tax post-minority interest (NPAT Post - MI) of VND394 billion ($15 million) in the first quarter, marking a 278.8 per cent on-year increase.

Masan poised to lead Vietnam's evolving consumer market Rising disposable incomes and evolving consumption patterns in Vietnam present multi-billion dollar growth potential for businesses operating closed-loop retail ecosystems.

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