Macfrut Digital 2020: digital trade show for the entire fruit and vegetable sector

Macfrut Digital is an opportunity for Vietnamese businesses to have meet with hundreds of the world’s leading suppliers of fresh, safe, and quality fruits from Italy and Europe

Macfrut Digital, a digital trade show for fruit and vegetable supply chains, will offer business opportunities through the Natlive online platform, aiming to attract buyers from all over the world and open a new international market for this potential sector. Such a creative project has turned Macfrut into the first digital trade show for the world’s fruit and vegetable sector.

Macfrut Digital 2020 has attracted the participation of over 600 professional exhibitors from 30 countries to introduce more than 400 safe and quality product lines in the world.

Like 37 Macfrut events organised before, Macfrut Digital 2020 will be a trade show linking the supply chains of the agricultural cultivation and production sector. This online meeting will be a venue for the vegetable and fruit sector in production, trading, machinery, and planting, packaging, agricultural machines, greenhouses, and irrigation systems, nursery and seeds, fertilisers and bio-stimulants, logistics and storage, as well as bodies and services, among others.

It is noteworthy that fruits account for 66 per cent of the total products displayed by international exhibitors to seek importers and buyers.

According to the organising board, the participation of quite a few exhibitors of fruits from Italy and other countries around the world is a good chance for Vietnamese enterprises, distributors and importers to learn and look for business cooperation in the context that the EU-Vietnam Free Trade Agreement (EVFTA) has been effective since August 1, with many preferential tariffs.

Regarding Italy, which completed negotiations with Vietnam over food hygiene and safety in 2019, the country has started exporting apples to Vietnam. In the near future, the nation will export more fruits such as kiwi, grapes, strawberries, and pears to Vietnam, a market with a population of nearly 100 million people.

On the other hand, through this digital trade show, Vietnamese businesses operating in the field of agro-products and fruits can explore the market and learn of the taste of nearly 500 million people thanks to the preferential tariffs on agro-products imported to the EU under the EVFTA.

According to European experts, the export of Vietnamese agro-products to the EU is of great potential. To date, many Vietnamese companies’ product quality has been proven to meet the demand of the EU as well as the taste of the bloc’s consumers.

Vietnamese agro-products such as cashew, coffee, vegetables, dragon fruit, lychee, coconut, fig, pineapple, avocado, guava, mango and mangosteen are favoured in the EU. Some of Vietnam’s organic products have entered this meticulous market as they have met exclusive criteria for high-quality agro-products like Organic certification, Rainforest Alliance, Fairtrade certification, among others. Farm produce import accounts for 8.4 per cent of the total imports of the EU.