Liberty – the first non-life insurer in Vietnam cashes in twice at the Financial Services Awards 2021

David Ariff Chan, general director and head of distribution of Liberty Vietnam at the virtual award ceremony

The Financial Services Awards 2021 (FSA) are a prestigious annual award series organised by IDG Vietnam to honour the best and most accomplished securities trading and insurance service providers in Vietnam. Award winners are selected based on the excellence of their services and contributions to the development of the overall securities and insurance sector, as well as the Vietnamese economy.

According to the Digital 2021 annual report jointly conducted by WeAreSocial and Hootsuite, more than 70 per cent of the Vietnamese population use the internet. This signifies opportunities for businesses to introduce new, digitally-enhanced, and innovative services and contributes to the development of the insurance market in Vietnam. Seizing this opportunity, Liberty Insurance was one of the first insurance companies to support customers to purchase insurance packages online since 2010, receiving resounding positive feedback from customers, intermediaries, partners, and the industry.

Since then, Liberty Insurance has remained a pioneer in developing and applying contemporary technologies to meet clients’ diverse needs and improve the customer journey.

Last August, Liberty Insurance cooperated with MoMo E-Wallet to launch a premium payment service on its platform to enhance the digital experience for customers while meeting their consumption needs with a cashless payment method.

Two months later, Liberty Insurance continued its journey of innovation by launching an online service for customers to purchase AutoCare insurance directly from their computers or smartphones. Its diverse technologies and an unrelenting drive for digitalisation have earned Liberty Insurance the awards of Non-life Insurance Company with the Highest Customers’ Satisfaction on Digital Experience.

Simultaneously, Liberty Insurance also relaunched Liberty AutoCare, a comprehensive car insurance package with three insurance packages offering flexible fees including super-saver packages for small and medium vehicles to meet the various insurance needs of Vietnamese customers. Due to its flexibility and drive to create insurance packages that best fit the needs of clients, Liberty Insurance has also received the award for Non-life Insurance Company with outstanding Products and Services Innovation with the product: Liberty Car Insurance Comprehensive Package – Liberty AutoCare.

David Ariff Chan, general director and head of distribution of Liberty Vietnam shared, "Liberty Insurance will continue pursuing its digital transformation and elevate user experiences with new technologies and more flexible and innovative insurance packages to best suit our customers. Above all, Liberty Insurance is confident that our new and improved products provide excellent protection and support for our customers and bring peace of mind. This will not only build trust among customers but also help Liberty Insurance grow its footprint in the Vietnamese insurance market.”