- Your Consultant
- Green Growth
|Leflair is officially back with lifestyle brands for consumers in Vietnam|
The comeback follows SoPa's acquisition of Leflair from its parent company based in Hong Kong in the second quarter.
Ray Liang, COO of SoPa, said that, “We acquired Leflair with a strong belief in the core values this brand has built over the past 5 years in Vietnam and continues to carry. By reviving the brand and relaunching the Leflair e-commerce platform, we address rising demand for branded shopping and provide Vietnamese consumers with a trusted platform to shop for their lifestyle brands."
"In addition, we are eager to partner and work with suppliers in the market and provide them with a comprehensive solution to liquidate old stocks, manage customer analytics, and build loyalty via SoPa's ecosystem,” he said.
After the first two weeks of trial run, the platform has received positive traction from both old and new customers. The platform has now onboarded more than 500 brands with more international brands in the pipeline.
The first batch of orders is now being processed and ready to be delivered to customers in accordance with the government’s COVID-19 nationwide delivery policy.
With the comeback, Leflair also announces its partnership with TikiNow as its Logistics partner. The company is currently hiring to fill multiple roles from mid to high-level management to facilitate expansion.
The relaunch of Leflair is part of SoPa's regional expansion plan. The company is also planning for expansion to other Southeast Asian markets in 2022.