Filmore cultivates global standards through high-touch philosophy

February 25, 2022 | 08:25
High-end condos in Vietnam should be equal to those in developed markets – that is the philosophy applied to The Filmore Da Nang project by Filmore, which has surprised investors.

There has been a gap between high-end condos in Vietnam and those in developed markets. For the residents in Vietnam to enjoy high-quality real estate products which share the same standards as in other developed countries, the gap has to be filled. However, this is a challenge requiring innovative mindset and deployment capacity of project developers.

Filmore cultivates global standards through high-touch philosophy
Facade of The Filmore Da Nang overlooking the Bach Dang pedestrian street, with luxury service on the ground floor

The Filmore Da Nang is an impressive project of Filmore Development – a fast-emerging developer focusing on the high-touch niche, deemed as the new star on Vietnam's real estate horizon.

Filmore attracts interested clients due to its development and projects exposing new a mindset. Global standards are applied to Filmore’s projects from the very beginning.

Although The Filmore Da Nang is the first project by Filmore, this luxury condominium project is seen as one of the hottest in the coastal city.

Although The Filmore Da Nang is the first project by Filmore, this luxury condominium project is seen as one of the hottest in the coastal city.

To create a global product, Filmore team has entered and surveyed the real estate markets in Hong Kong, Singapore, US, Australia, and European countries to make sure all Filmore’s projects not only meet current standards and maintain their own style but also are always updated to the latest trend for luxury living.

Besides this, Filmore has been working with prestigious partners around the world to ensure that everything is at high professional level, including Mercurio Design Lab (Italy) for architectural design, ID Dept (Singapore) for interior design, Lightbox (Singapore) for lighting design, Landor (US) for branding strategies while Savills (UK) in charge of property management consulting. In addition, hand-over equipment is provided by leading global brands, including Bosch, Kohler, Samsung, Schneider, and so forth.

Located in the heart of Danang, The Filmore Da Nang boasts an impressive architecture as well as lifestyle values beyond common criteria for high-end condos.

Filmore cultivates global standards through high-touch philosophy
Every corner in The Filmore Da Nang offers residents great enjoyment

Imbued with high-touch concept, The Filmore Da Nang has overcome the usual lack of complete sense of belonging often seen within many other residential projects. For example, the common spaces such as the lobby, yard, and community house of many domestic high-end residential projects don’t really make their residents feel at home. Most of them can only be completely comfortable in their own apartment instead of fully enjoying the amenities that they also invested in, which is not applied to The Filmore Da Nang.

The Filmore Da Nang boasts artful and harmonious architecture that help nurture the residents’ soul from various angles. The entire amenity system including gym, swimming pool, sky deck, and more is designed to bring its residents the feeling of true fulfillment. Thus, the residents at The Filmore Da Nang can express themselves freely and live to the fullest not only in their condo but also anywhere in the project.

With the mentioned outstanding selling points, The Filmore Da Nang has won the hearts of demanding international investors when it was first introduced in Hong Kong late last year. One Loft condo unit of The Filmore Da Nang, which is worth up to $1,2 million, was quickly sold as soon as it was available for sale. Asia Bankers Club, exclusive distributor of The Filmore Da Nang in Hong Kong, is very optimistic about the project in the near future.

Domestic investors are looking forward to the official launch of The Filmore Da Nang in the forthcoming time.

For further information about Filmore and The Filmore Da Nang, please visit website filmore.com.vn or call hotline 0937 883 888.

By Anh Duc

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional