Emirates announces sponsorship of Roland Garros Tennis Tournament

April 23, 2013 | 11:04

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Emirates, one of the world’s fastest growing airlines and Roland Garros have announced a five-year agreement appointing Emirates as official partner of the Roland Garros Tournament starting with the 2013 edition from May 21 to June 9, 2013.

The announcement was revealed today by Tim Clark, President Emirates Airline and Jean Gachassin, President of the French Federation of Tennis, during a press conference held in Roland Garros Stadium in Paris.

“Appropriately named after famed French aviation pioneer and tennis supporter, Roland Garros, this tournament is a natural extension of our existing tennis sponsorship portfolio. Watched by millions around the globe this acclaimed clay court championship is the perfect platform with which to align our brand,” said Tim Clark, president of Emirates Airline.

As part of the partnership, Emirates will benefit from significant branding of the centre court Philippe-Chatrier, as well as panels on competition courts. In addition to a private lounge for Emirates guests at the Roland-Garros Village and boxes along the courts, Emirates will also have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.

Emirates’ sponsorship of Roland Garros is the airline’s third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced last year and the Barcelona Open revealed in March 2013.

Other major tennis competitions sponsored by Emirates around the world include; the US Open, the Rogers Cup, BNP Paribas Open and the Dubai Duty Free Tennis Championship. Emirates is also the Official Airline of the ATP World Tour and sponsor of Emirates ATP rankings.

In France, Emirates has been the shirt sponsor of current league leaders Paris Saint-Germain (PSG) since 2006 and has sponsored the Alstom Open since 2010.

Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris including a double daily A380 service, a daily flight to Nice and five flights per week to Lyon. With 200 aircraft in its fleet, Emirates currently flies to 132 destinations in 77 countries.

By Hoang Anh

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