CITIBANK Vietnam extends retail banking presence to Hanoi

The new outlet, equipped with innovative smart banking technology, enables Citibank to serve

individual customers in the capital. The Citigold offering is characterised by a higher level of service and offers unique products and benefits.

This prestigious service targets affluent customers and provides them with an unparalleled level of priority treatment. “We are pleased to be able to extend our world-class retail banking services

to customers in Vietnam with the launch of this smart banking branch and the introduction of Citigold in Hanoi. Vietnam represents a promising market in what is an exceptionally important region for Citi, and we are committed to growing our franchise here,” said Shirish Apte, chief executive officer of Citi Asia Pacific.

Citibank’s retail banking network in Asia Pacific serves over 32 million customer accounts. This new branch in Hanoi is among the first few smart banking branches in Asia and demonstrates Citibank’s commitment to bringing world-class products and services to Vietnam.

The branch comes equipped with media walls, interactive kiosks and work benches to enable customers to surf though information, learn about financial products and services, and conduct transactions.  

“This launch is just the start of Citi’s expansion plans in Vietnam. Over the next few months, Citi will progressively add more best-in-class products and services, increase the number of touch points for our customers, and with regulatory approval, cement its commitment to Vietnam by locally incorporating a banking subsidiary,” said Brett Krause, Citi country officer for Vietnam.

Citi has been in Vietnam for 15 years and provides a full range of financial services, including corporate and investment banking. The bank is a pioneer in the country and was the first to launch internet banking, an internet payment gateway and an online internet platform.