AkzoNobel, the leading global paints and coatings company and manufacturer of Dulux, has launched its annual trend forecast, ColourFuturesTM, depicting the key colour trends of the year ahead and its prediction for the colour of the year.
|Dulux announced Heart wood as the Colour of the Year 2018
Heart wood was unveiled by AkzoNobel Vietnam as the much anticipated colour of the year 2018, based on research into trends and consumer behaviour.
A subtle and warm tone of pink, it draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a welcoming home atmosphere.
The research was conducted by the colour team of AkzoNobel’s global aesthetics centre, together with a group of 11 international experts. It revealed a strong overarching trend of consumers wanting to transform their homes into spaces of retreat from the outside world.
Jeremy Rowe, managing director of AkzoNobel Decorative Paints Southeast & South Asia, and the Middle East, said, “As life gets faster, now is the time to press the pause button. Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. Colour can play a significant role in addressing the balance between outside clamor and inner calm.”
“Our 2018 colour of the year truly captures the mood of the moment. Heart wood (also known as Pictured Rocks 10YR 28/072) and its four complementary colour palettes will help consumers achieve a home that is truly and uniquely theirs, bringing a feeling of safety and reassurance, creating a welcome home for all,” Rowe added.
There is an ebb and flow in the demand for certain colours as consumer demand shifts and pulses with how they feel about the world around them. With the 2018 Colour of the Year and its four contemporary colour palettes, customers around the world can now create spaces within their homes that are truly theirs and up-to date with their everyday needs.
Pamela Phua, general manager of AkzoNobel Vietnam, said, “As you know, the defining colour is always connected to “the mood of the moment” and it can transform our home in different ways which can give us great experiences in life. Through the launch of Colour of the Year 2018, we would like to share our knowledge in colour and design trends as well as inspire the design sector in particular and the creative industry in particular.”