TCC Group launches MM Mega Market Thang Long to boost northern business

MM Mega Market delegates cutting the ribbon at the launching ceremony of MM Mega Market Thang Long

The launch of the first MM Mega Market in North Vietnam is a further demonstration of TCC Group’s strong commitment to invest in Vietnam, bringing its products and services to consumers in the north.

Addressing the launching ceremony, Phidsanu Pongwatana, managing director of MM Mega Market Vietnam, said, “With big changes from the image and store layout to new product development, MM Mega Market Vietnam is advancing food safety by developing safe food supply chains through partnerships with local farmers and suppliers. Our aim is to offer safe and quality food products to consumers.”

To achieve this goal, in April 2017, MM Mega Market set in motion a pork platform in the southern province of Dong Nai, purchasing VietGAP-standard pork from over 400 pork farmers from 23 agricultural co-operatives.

MM Mega Market currently buys about 250 tonnes of pork each month from farmers in Dong Nai. Going forward, MM Mega Market will continue working with LIFSAP (a World Bank project for animal husbandry competition and food safety) to set in place another pork platform in the north.

“We are on the lookout for good farmers and business partners from the northern provinces to build a MM Mega Market Pork Platform. We are confident that this plan will benefit the farmers doing business with MM, given our large-quantity and reliable purchases and good offered prices. I believe that this pork platform will help MM customers in North Vietnam put to bed food safety concerns over pork,” added Pongwatana.

Along with the new modern warehouse concept, offering maximum convenience and happiness for shoppers, MM Mega Market has been tirelessly developing new services for customers.

“We have started using QR codes (labels encoded with product information) to allow shoppers to easily track down the food products’ origin with their smart phones at MM stores all over the country. More recently, we started offering free delivery in just under two hours within a 10-kilometre radius to provide MM customers with the maximum convenience possible,” said Pongwatana.

Dinh Thi My Loan, president of the Association of Vietnam Retailers, speaking at the ceremony

One of Thailand’s premier investors in Vietnam, MM Mega Market will help TCC Group to fast-track its policy of marketing and distribution of Vietnamese products to Thailand and other ASEAN markets.

Pongwatana said, “We have just received our export license, which is a major step forward enabling us to further support promoting Vietnamese products in Thailand as well as other countries where we are present.”

“To speed up cross-border shipments, MM Mega Market not only supports domestic businesses to connect to Big C’s distribution system in Thailand (Big C Thailand is an affiliate of TCC Group), but also putting together field trips for purchasing teams from Thailand. In these trips, we communicate about source areas, farming and production processes, and quality control practices to keep them informed about available supplies from Vietnam,” added Pongwatana.

Following the unveiling of the MM Mega Market in North Vietnam, next week, there will be a similar launch in Danang, along with a string of MM malls across the country in 2017.

MM Mega Market Vietnam (formerly Metro Cash & Carry Vietnam) started its wholesale operations in 2002 and now owns 19 stores all over the country with more than 3,300 employees.

Over the years, it has been making strong and continuing investments in developing commercial infrastructure as well as food safety in Vietnam. The company has provided training for over 20,000 Vietnamese farmers and fishermen to increase productivity and product safety to achieve better access to modern trade practices and upgrade capacity in the long term.

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