Ford Vietnam’s February sales rise 62 per cent

The strong February performance allowed Ford to capture 8.3 per cent of the overall vehicle market for the month, which is traditionally light in sales due the Lunar New Year holiday.

“We’re encouraged with a gradual and continuing recovery of the industry this year,“ said Laurent Charpentier, managing director of Ford Vietnam. “We’re equally as pleased that customer response to our full lineup of One Ford vehicles continues to be very positive, and is helping widen the appeal of the Ford brand to so many new-to-Ford customers.”

The popular Ford Transit commercial van continued to drive Vietnam’s overall performance with February retail sales that more than doubled from a year ago to 107 units.

In its third full month of availability in Vietnam, sales of the all-new Ford Focus also more than doubled from the previous generation Focus a year ago to 66 units.

This exciting next-generation model continues to gain in appeal among Vietnamese consumers by delivering an unmatched combination of smart technologies, innovative design and safety features, and fuel efficiency.

“The all-new Focus features a number of first-in-class technologies, including Active Park Assist, Active City Stop, Blind Spot Information System and Active Grille Shutter that truly help set it apart from the competition,” said Charpentier.

The all-new Ford Ranger delivered sales that rose 103 per cent from a year ago to 57 units. The versatility and capability of the class-defining all-new Ranger continues to attract consumers who appreciate its class-leading performance, comfort and features.

Ford also continued to enhance its dealership showrooms and customer care network across the country, including the recent upgrade of Thang Long Ford Thanh Xuan in Hanoi to a fully authorised dealer named Thanh Xuan Ford of Ford Vietnam.

“The quality of our service is equally as important as the quality of our Ford vehicles,” explained Charpentier. “As we continue to introduce new segment-leading cars and trucks, and our customer base continues to expand, we remain committed to further enhancing our service to ensure we’re providing a world-class customer experience.”