Ford teams compete in technical face-off showdown

Ford Vietnam’s top staff are competing in a face-off

The competition is one among many initiatives from Ford to provide customers with the best possible after-sales experience. “Offering the highest possible customer satisfaction is always the first priority of our development strategy at Ford. Service quality, service personnel, skills and processes are fundamental factors to achieving this,” said Metelo Arias, managing director of Ford Vietnam. “According a third-party evaluation, our customer satisfaction point year-to-year is 25 per cent better than the same period last year. Without the support, hard work and commitment of our service personnel, we would not be able to deliver on our promise of offering quality vehicles and excellent service.”

All authorised Ford dealers are qualified with global quality care standards. The master technician training system which focuses on daily checks as well as frequent training and testing is designed to maintain these exacting standards. The National Technician Skills Contest is a showcase for the talents of 90 individuals carefully chosen from the network of over 600 personnel working in the 18 Ford dealerships nationwide. The national competition features all-new global products such as the Ford Fiesta 1.0L with EcoBoost engine. Technicians must study the latest technology used in Ford cars and be able to use computers and dianogstic machines to fix the car within the shortest time. Other exercises for service teams include practical, real-life simulations that require fluid team co-ordination to deliver the best experience for customers.

The National Technician Skills Contest is a playground for service teams of all Ford dealers in Vietnam. It’s also an opportunity for teams to bond as a unit and learn from each other as well as report upon their training results. The aim of the contest is to cover all activities involved in Ford’s after-sales services using advanced tools and equipment to lower maintenance costs for Ford customers and serve them in the best way possible.

The winning team are awarded modern electronics to the value of more than VND20 million ($1,000) and will advance to the ASEAN Technician Skills Contest, which will be held next year in Thailand.

“Ford is among the top three leading automotive brands in Vietnam with an impressive 54 per cent growth in the first half of 2014. July sales made a record high of 1,307 units,  91 per cent more than the same period last year,” Arias said.