Vinamilk’s thirst for bigger market share

August 03, 2012 | 15:33

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Vinamilk has kicked-off its 11th factory to cement its leading position in the market.

The $13.3 million Lam Son Milk Factory is situated in central Thanh Hoa province’s Le Mon Industrial Park and it will import equipment and production lines from G7 nations and Europe.

Once the factory goes into commercial operation by April 2013, it will recruit 300 labourers to produce 156 million pots of yogurt and 60 million litres of pasteurised milk per year. Its output will supply Thanh Hoa, Nam Dinh, Thai Binh and Ninh Binh provinces.

At present, Vinamilk accounts for 90 per cent of the yogurt market and 50 per cent of milk market in Vietnam.

So far, Vinamilk has 10 factories in Vietnam and one in New Zealand. The milk producer expects to be among 50 milk producers in the world by 2017 with $3 billion in revenue. In the upcoming months, Vinamilk will have three other milk factories go into commercial operation.

The first one located in central Danang city will be operational this month. The second one in southern Binh Duong province will come online in 2013’s first quarter. The third one will have total output capacity of 400 million litres of fresh milk, equal to total capacity of other nine factories, will start operation in early 2013.

By Nguyen Chung

vir.com.vn

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