The Berli Jucker Corporation (BJC), a leading retailer of Thailand, is implementing new plans to penetrate Vietnam’s retail market, with a contract worth from 1 to 3 billion Baht (about 32 – $96 million), President of the BJC’s Management Board Aswin Techajaroenvikul said on August 29.
If the contract is signed with a Vietnamese retail corporation, the BJC will expand the supply network to 200,000 stores from the current 50,000, becoming a leading supplier in Vietnam, an important step to expand its retail system in all member countries of the Association of Southeast Asian Nations. Its annual sales in Vietnam are expected to reach 5 billion Baht, up 150 per cent.
The Thai corporation now owns a glass factory and a tissue factory in Vietnam. It holds many opportunities to develop consumer products in the country.
The BJC is seen as one of the big businesses in the retail industry in Thailand, with a staff of 50,000 people. Its annual turnover is about 10 billion Baht.