Sheraton Saigon Hotel & Towers debuted Season 2 of the 'Instagrammable Spot', an AR (augmented reality) concept inspired by the Sheraton brand's position as 'The World’s Gathering Place', on November 15.
The Instagrammable Spot series introduces different augmented reality concepts, ranging from a fishing village in Season 1 to the latest incarnation named 'Sheraton Channel' for Season 2, and is modelled on a retro cathode-ray tube colour television with a distinctive look and unique silhouette.
AR works by superimposing digital information onto real-world objects to create a 3D experience that allows users to interact with both the physical and digital worlds.
Users see the physical environment as a normal artful backdrop, but amazing overlaid visuals pop up in real time when viewed through a digital display such as a smartphone screen.
Visitors to the Sheraton Saigon can embark on a sweet nostalgic journey as it brings back an era of family entertainment before the popularisation of LCD flat screens and internet-based video sharing platforms.
The Sheraton Channel broadcasts 'Breaking News' with vibrant stories of Ho Chi Minh City featuring the city's iconic locations, namely the Opera House, Notre Dame Cathedral, and even the 'Hop-On Hop-Off' bus.
|The Instagrammable Spot is located in the foyer of the Saigon Café restaurant
Julian Wong, general manager of Sheraton Saigon said, “Augmented reality is one of the most exciting technologies today and has been adopted by a number of industries to bring a new level of interaction through a mix of the real and virtual worlds. It's a great way to add some fun to our guest's stay and allows them to feel more engaged with the city."
Sheraton Saigon is collaborating with SoWat Station, an art hub of young and creative artists who are pioneers in the application of modern technology to make art.
Au Uyen Van, managing director, SoWat Station, said, “The Instagrammable Spot’s Season 2 evokes an emotional connection between the old days and modern culture. Our artists are extremely excited to showcase the true spirit of Ho Chi Minh City. We were very pleased to learn that the first Instagrammable Spot was so popular that we could continue with this cutting-edge project on the art of storytelling.”
Sheraton Saigon's director of marketing communications Truong Thoai Yen said, “We keep reinventing ourselves to connect with customers, especially with the growing number of visitors who desire an immersive experience. It’s been more than a year since the first season launched in 2022, with great feedback from our guests."