Savills Asia-Pacific launches new residential search engine

October 24, 2012 | 16:00
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International real estate advisor Savills just unveiled its new cutting edge Asia-Pacific Residential Search Engine Tool.

According to a statement released by the company, the new search engine has the unique capability to search multiple countries around the Asia-Pacific region and is fully supported in five key Asian languages.

Chris Marriott, CEO of Savills South East Asia, said Savills’ plan was to provide customers with a full search capability, content rich and loaded with residential market research. “We saw the need to support our brokers and their clients with the ability to distribute their properties to a broad regional buying audience in their language of choice,” Marriott said.

“Simply put, we want our customers to experience a truly international residential service, supported by self help functions and in-depth research, even before they pick up a phone to make an enquiry,” he added.

This is a living search engine and already includes a Vietnamese language function and a focus on specialist areas of residential properties. Viewers will soon be able to search new project launches, high-end prestige homes, international properties, serviced apartments and resorts.

Avi Raju, IT director of Asia-Pacific, said that whilst search engines have been in use for many years this is the first time a residential agency had taken a commercial view on cross-selling projects and properties across a single unified multi-lingual platform.

“This can only be achieved with a wholly-owned agency platform, which enables us to coordinate our efforts from the management of the content on the site through to supporting our grassroots broker,” Raju said.

By Bich Ngoc

vir.com.vn

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