SABECO supports capacity building in Vietnamese sports

With the over $215.000, that SABECO has just handed over to the Vietnam Administration of Sports under the Ministry of Culture, Sports and Tourism (MoCST) on October 6, selected talented athletes will receive monthly financial support and funds for purchasing sports equipment for Archery and Badminton athletes.

This is a continuation of the Vietnam Wins Gold community programme announced by the MoCST in May.

SABECO handed over more than $215.000 to the Vietnam Administration of Sports

Hoang Dao Cuong, Deputy Minister of Culture, Sports and Tourism also sent a message to the 50 talented athletes selected to receive support from the Vietnam Wins Gold initiative. "These people are the most elite, outstanding, and exemplary athletes of Vietnam. The sky is your limit and your future abounds with opportunities as well as challenges. I hope that you can keep up the strong spirit and determination to compete for the colours of Vietnam to achieve even greater results that will make concrete contributions to Vietnam’s sports,” he said.

Nguyen Thi Oanh, who has been named one of the stars of the SEA Games 31 after making a gold hat trick after two days into the competition told VIR that “This funding is really helping my journey both materially and mentally to lighten the upcoming competition journey.”

On May 14, Oanh won the women's 1,500- and 5,000-metre races. The next day, she also reached first place in the women's 3,000-meter hurdles with a time of 9 minutes, 46 seconds, breaking her previous mark.

Sports have played an indispensable part in Vietnam’s development and reached many records in the region for years, however infrastructure facilities for athletes are still weak.

This is not the first time SABECO has supported sporting ambitions and nurtured the spirit of devotion in Vietnam. The company supports the needs of athletes in order to support and build its position in Vietnam in the international arena.

SABECO's support of the national football team stems from passion and love for the sport.

For instance, recently SABECO through its leading brand Bia Saigon was the Diamond sponsor for SEA Games 31, the Top-Star Sponsor for Vietnam National Football Teams, and the main sponsor of the Vietnam Premier League. SABECO has also contributed to doping control Initiatives during the SEA Games 31.

As part of the strategic partnership with MoCST to further foster the development of culture, tourism, and sports, SABECO will accompany MoCST to roll out significant upcoming national events such as a culinary festival in Quang Tri and the Vietnam Cultural Week in South Korea.

Venus Teoh Kim Wei, deputy general director of SABECO shared, “Bia Saigon is a brand that has been a loyal supporter of Vietnamese sports, and we are proud to play a role in supporting the training and development of our athletes with the aim to help increase Vietnam’s position at international sports competitions. Through our recent Bia Saigon’s Vietnam Wins Gold, SABECO aims to reaffirm our commitment to a sustainable strategy to bring out the best of Vietnam."

“SABECO's support of the national football team stems from our passion and love for the sport. At the same time, we want to fulfil our commitment to bring the best to Vietnam," she added

With its 147 years of brewing history, SABECO has established itself as one of Vietnam’s leading beverage companies. SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of thousands of retailers nationwide.

SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, and Bia Saigon Gold.

SABECO efforts help nation win big An initiative to support the training and development of young athletes at this year’s Southeast Asian Games has helped Vietnam come away with a record gold medal tally.

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