Qantas chief lashed for fleet grounding comments

Joyce pulled all the airline's planes across the world out of the skies for 48 hours last October as part of a protracted labour row with staff over plans to shift the focus of its ailing international arm to Asia.

The grounding followed unions representing pilots, engineers and ground staff repeatedly walking off the job, accusing Irish-born Joyce of attempting to "Asianise" Qantas and outsource jobs in the name of profit.

The dispute was ultimately terminated by an order of the country's industrial relations umpire and cost Qantas Aus$194 million ($208 million), but Joyce said it had been a good move.

"I think it has ended up being positive for the brand," Joyce told The Australian newspaper, which Monday named him the country's most influential business person, ahead of BHP's Marius Kloppers and ANZ Bank chief Mike Smith.

"In the few months up to the grounding we were being massively disrupted by the unions. We were finding it hard to have a reliable schedule and the business community had left Qantas.

"But after we brought the dispute to a head... we saw an immediate and rapid response of forward booking because certainty was brought back. The days after the grounding I was inundated with emails, 90 percent of them positive."

The Australian and International Pilots Association (AIPA) described the remarks as "bizarre and worrying".

It said the move, which stranded tens of thousands of people around the world for almost two days, had caused the airline "catastrophic brand damage".

"Any polling and basic common sense will tell you that when a Qantas CEO spontaneously grounds the entire fleet without good reason... it is going to hurt Qantas's reputation," said AIPA president Captain Barry Jackson.

"Yet Mr Joyce thinks overall it has improved the brand and that's incredibly worrying."

Jackson said Qantas needed to focus on repairing the brand damage sustained in 2011.

"Qantas pilots want nothing more than to help repair the catastrophic damage done last year by our CEO's decision.

"Yet Mr Joyce seems to genuinely believe that the back-slapping he's received from some other CEOs is somehow representative of the flying public. He is completely wrong."

Joyce has insisted he will push ahead with his plans to revamp Qantas, which hinges on the establishment of budget carrier Jetstar Japan and a second Asia-based joint-venture premium airline.