Paramount pictures to debut final Gladiator II trailer with the largest global mass media roadblock in history

November 18, 2024 | 07:11

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On Monday, November 18 , Paramount will debut its final :60 trailer for GLADIATOR II with the largest global mass media roadblock of all time reaching over 300M viewers simultaneously across the globe on broadcast, cable, digital, and audio platforms.

NEW YORK, Nov. 18, 2024 /PRNewswire/ -- On Monday, November 18, Paramount will debut its final :60 trailer for GLADIATOR II with the largest global mass media roadblock of all time reaching over 300M viewers simultaneously across the globe on broadcast, cable, digital, and audio platforms.

Paramount pictures to debut final Gladiator II trailer with the largest global mass media roadblock in history

Beginning at 9pm EST / 6pm PST, a simultaneous roadblock will run across over 4,000 networks, digital platforms, local stations, Spanish-language stations, and radio stations.

Highlights include domestic broadcast hits in Monday night football on ABC, NCIS on CBS, The Voice on NBC, and Rescue Hi-Surf on Fox. Digitally, audiences will see the trailer within takeovers across Google, Roku, Meta, TikTok, Snap, and thousands more. Cable outlets include, but are not limited to, Paramount Global, Disney, FOX, NBC, Univision, and Warner and radio stations span from iHeart to Cumulus, to Townsquare and more.

Globally, the media roadblock will run across 53 channels in France, Germany, Italy, Middle East, Netherlands, Spain, Sweden, Switzerland, United Kingdom, 11 channels in Brazil and Mexico, and 18 channels in Australia, Japan, Korea, and Taiwan.

GLADIATOR II opened to #1 at the international box office, reaching a record-breaking international cume of $87M, including paid previews, after grossing $28M across 63 markets on Saturday, November 16. This marks Paramount Pictures' biggest international opening for an R-rated film and the biggest international opening for a Ridley Scott film.

DOMESTICALLY, GLADIATOR II IS ONLY IN THEATRES, DOLBY CINEMA, PREMIUM LARGE FORMATS, AND IMAX ON NOVEMBER 22, 2024

By PR Newswire

Paramount Pictures

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