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- Green Growth
|International and regional operators tend to focus on key markets|
About 64 regional and international hotel brands have been present in Vietnam. Mauro Gasparotti, director of Savills Hotels APAC, said many hotel owners and operations teams are restarting their businesses, recruiting, training, and promoting to anticipate the wave of recovery in the international market.
"I hope hotels with a global distribution system and communication network can take advantage to accompany Vietnam's tourism industry in promoting and attracting international guests back," said Gasparotti.
Savills Hotels said that, while in the past, international and regional operators focuses on key markets such as Ho Chi Minh City, Hanoi, Nha Trang, Danang, and Phu Quoc, currently, developing tourist destinations – such as Ho Tram (Vung Tau), Dalat, Phan Thiet, and Quy Nhon – are also receiving much attention.
The presence of international brands in these growing destinations will create momentum to attract more investors and contribute to increasing awareness to render them international destinations in the future, Gasparotti said.
In general, the trend of cooperation between investors and international brands is expected to increase the competitiveness in the market, as well as bring a wider customer base, especially foreign customers.
According to Mauro, more countries in the region are gradually resuming tourism activities, such as Thailand, Indonesia, and Cambodia.
"To compete and assert its position on the international map, Vietnam's tourism industry needs to further promote communication, advertising, and other activities. This requires synchronous coordination from agencies, departments, local authorities, organisations, and businesses operating in the field," he emphasised.