New appointment for MasterCard

March 31, 2011 | 14:53

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MasterCard Worldwide announced Maripi S. Jalandoni is to be its appointed group head of marketing for its Asia/Pacific.

Jalandoni will work to ensure that the company’s brand positioning is executed effectively, and will translate the implementation of global strategies across the region. Jalandoni will also be responsible for regional management of marketing teams and is tasked with developing strategies and tactics to accommodate local market opportunities.

Alfredo Gangotena, chief marketing officer, MasterCard Worldwide, said: “The diverse and varied nature of the Asia-Pacific, Middle East and Africa region offers tremendous opportunity to bring customers and consumers alike closer to the MasterCard brand, and marketing plays a strategic role in this.

We are delighted to have Maripi on board. She offers years of consumer marketing and brand management experience along with an in-depth knowledge of the payments industry and a clear understanding of the diversity and potential of the region.”

MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world.

By My Kieu

vir.com.vn

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