Nestlé Vietnam signing MoU with MoET on school health programme in 2022-2026

Binu Jacob, managing director of Nestlé Vietnam signing MoU with Nguyen Thanh De, general director of the MoET's Physical Education Department on school health programme in 2022-2026

This is also a chance for the Nestlé MILO brand to continue sponsoring sports programmes, accompanying the MoET to create more and better playgrounds for children to be active anytime and anywhere.

Supporting the MoET in all school sports activities in 2022-2026, Nestlé Vietnam and the Nestlé MILO brand will join nine activities like national elementary and secondary schools football tournament, national student swimming tournament; national student vovinam; national student athletics tournament; and National Phu Dong Festival. These are also part of Nestlé MILO's 19 years of support of school sports across the country.

At the signing ceremony, Nguyen Thanh De, general director of the Physical Education Department said: “We are extremely glad to be signing this MoU on the school health programme in 2022-2026. In the time to come, we need the support of corporations like Nestlé Vietnam, which plays an important role in the successful organisation and reaching the purpose of elevating the children's physical and mental health."

Nestlé Vietnam, particularly Nestlé MILO is the key sponsor of the programme, providing VND38 billion($1.65 million) in cash, uniforms, and Nestlé MILO products.

Binu Jacob, CEO of Nestlé Vietnam, said that over the past couple of decades, Nestlé MILO has relentlessly partnered with Education and Training to create multiple events for children nationwide. "Even during the COVID-19 pandemic, the brand has flexibly switched between offline and online formats when organising events to adapt to the social distancing situations. Thanks to the flexibility that technology provides, the kids can still do exercise at home and keep a positive spirit, helping reduce the concerns of parents about their children’s physical and mental health due to social distancing. Collaborating with the MoET in the School Health Program in the next five years, Nestlé MILO will be able to continue inspiring the Vietnamese youth about the benefits of sports to leverage the holistic development of the country’s young generation."

Over the past 25 years, Nestlé MILO has reached more than 2.5 million kids in sport events. Especially, the Activ Vietnam programme, which was launched by Nestlé MILO in 2016, has been highly appreciated by children, their parents, and teachers across the country, thanks to diversified activities and events.

Activ Vietnam is a part of project 641 (the master project on developing the physical strength and stature of Vietnamese people in 2011-2030) to promote an active lifestyle, regular practice of sports in the community, especially for children between the ages of 6 and 17. The goal of the programme is to support the locality in sports activities, provide sports equipment to schools, and encourage children to be active.