Milking the market to keep children healthy

April 25, 2013 | 08:47

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Locally-owned Hanoimilk is rolling out a new type of milk expected to help improve Vietnamese kids’ health.

National Nutrition Institute and Hanoimilk last week introduced IZZI milk with S+, a new milk formula exclusively used for Vietnamese kids.

The S+, an achievement made after years of research by the institute, includes fresh milk, fat, protein, carbonhydrat, calci, iron, zinc, magie, vitamin A, Vitamin D3, lysine, palatinose and synergy 1.

The institute’s vice head Nguyen Thi Lam said that the IZZI milk S+, produced by sterilised technologies from Tetra Pak - the leading milk technological developer in Sweden, had been blind-tested over 1,100 kids of 2-15 years old in Hanoi and Ho Chi Minh City. Results showed that up to 95 per cent of the kids said this milk was tastier than other types of milk also used for the blind test.

Hanoimilk’s chairman Ha Quang Tuan said IZZI S+ would be developed into Vietnam’s top milk for Vietnamese kids. The milk had been recognised as having international quality by Karlsruhe Institute of Technology, one of the largest and most prestigious research and education institutions in Germany.

“This type of milk is very good for kids of 2-15 years old and can help improve Vietnam’s mal-nutrition because it contains all substances for a kid’s comprehensive physical development,” Tam said.

By By Thanh Thu

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