Mascot looking to sew up Vietnamese market

January 21, 2011 | 10:55

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Danish Mascot International Vietnam Company is planning to intensify its niche in Vietnam.

The company’s managing director Thomas Bo Pedersen told VIR that Mascot wanted to invest more into Vietnam’s lucrative garment industry.

“I can confirm that we have decided to invest an additional $24 million to build our second garment factory in Vietnam. This is due to our longer term strategy for our presence in the country,” Pedersen said.

“We expect to triple the capacity with the new factory,” he said.

He said that Mascot had experienced strong growth of approximately 20 per cent in its European market during 2010. The company expected this growth to continue. Therefore, it needed more production capacity to meet the demands of our customers.

“Our experience as an investor in Vietnam has been very positive, and therefore it is a natural choice for us to further develop Mascot International Vietnam,” Pedersen said.

In the spring of 2008, Mascot opened its $10 million 15,000sqm-factory in northern Hai Duong province, about 40 kilometres from Hanoi.

Mascot International is an international family-owned business, which develops, manufactures and markets high-quality work-wear and safety footwear for craftsmen and industries.

For many years, the company has experienced rapid growth in turnover as well as revenue. At present, it has a staff of more than 1,300 competent and committed employees in Europe and Vietnam as well as a great number of workers in sewing factories in the Far East.

By Thanh Tung

vir.com.vn

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