Masan appoints Korean CEO

February 13, 2014 | 15:04

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Seokhee Won will join Masan as CEO of Masan Consumer Corporation and deputy CEO of Masan Group in early 2014.

Won is a seasoned executive with 22 years at global consumer goods company Unilever. In his most recent role he was senior vice president, responsible for Unilever’s skincare business in Asia and the Ponds brand globally.

Won’s experience includes senior management roles in Unilever’s businesses in China, South Africa, Thailand, Korea and Vietnam.

He spent eight years with Unilever Vietnam, from 1997 to 2005, as marketing director and then as vice president, during which he was responsible for Unilever’s entire personal care portfolio.

“My experience in Vietnam taught me a lot about how to win in an emerging market, where I learned how to tailor the expertise of a multinational company to meet the needs of a local market,”Won said.

According to Nguyen Dang Quang, chairman of Masan Group, the appointment of Won is a major step in transforming Masan Consumer into a more regional player, and Masan Group into a more consumer oriented business group.

Seokhee Won will officially assume his new roles in early 2014 and succeed current CEO Truong Cong Thang.

Ho Chi Minh City based Masan Group is one of Vietnam’s largest private sector business groups.Its Masan Consumer Corporation is a leading food and beverage company with a portfolio of Vietnam’s most popular brands.

By By Trinh Trang

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