Korean strawberries officially imported into Vietnam

This event aims to promote advantages of Korean strawberry – a new product which has been licensed for quarantine by Vietnamese government and will be imported into Vietnam from this year. This highly competitive Korean product with strict quality management system has been exported to about 20 countries all over the world, such as Hong Kong, Singapore, Malaysia, Thailand,…

At the event, aT Center Hanoi introduced the processes of production and management, which use science and technology to help maintain the good quality and sweetness of Korean strawberries.

In Korea, strawberries are grown in smart farms with complete automation from cultivation to rearing in order to minimise the use of fertilizers and pesticides in accordance with Good Agricultural Practice (GAP) standard.

Moreover, the Korean government also has technical training on cultivation and production management for farmers with an aim of improving quality and sweetness of the product; thereby improving its competitiveness. In the other hand, the issue of food hygiene and safety is also ensured thanks to training on safety and hygiene carried out continuously by the Korea Institute of Agricultural Products Quality Management. After being harvested, strawberries are classified, packaged with high CO2 content process technology and specialised packaging, then transported by air. Just two days after being harvested, the products will be available in Vietnam with the freshness and deliciousness equivalent to the ones sold in Korea.

In Vietnam, Korean strawberry is promoted by a famous celebrity - actress and singer Miu Le, which gives a friendly image to the product.

Because of the different climatic conditions, products with trade exchange potentials between Vietnam and Korea are so diverse and abundant. In the last five years, the commercial transaction value of agriculture, fisheries and food between the two countries has increased twofold, up to $1.9 billion.

“In the context that Vietnam is focusing on development of agriculture, food industry as well as diversification of food products, that Korean strawberry products are licensed for quarantine and officially imported into Vietnam will help Vietnamese consumers access high-quality, safe and healthy Korean agricultural products,” said Kim Dong Kwan, representative of aT Center Hanoi.

aT Center Hanoi, like aT Centers in other countries, is responsible for promotion of Korea’s agricultural – fisheries products and food through the organisation of product advertising programmes such as sales promotion programmes at supermarkets, Korean food free trial programmes at cultural festivals and food fairs,…, supporting Vietnamese businesses in importing food items from Korea by providing cold storage, connecting Vietnam importers and Korean exporters, and inviting customers to visit food exhibition programmes in Korean.

Meanwhile in Korea, besides commercial functions such as importing agricultural products such as cereals, rice and vegetables for domestic consumption, aT is a tool which, on behalf of the government, stabilises agricultural – fisheries market prices by event organising and price support programmes such as promotional product exhibitions and fairs.