Kantar Worldpanel underscores key FMCG brands

Unilever, Nestle and Vinamilk take the honours, according to the latest Kantar Worldpanel Brand Footprint Ranking.

The report, issued June 7, also revealed the top five brands in each of the four sectors that are being bought by the most consumers. The report’s results were based on surveys from Hanoi, Danang, Ho Chi Minh City and Can Tho.

The top five FMCG brands in health and beauty are P/S of Unilever, Kotex of Kimberly Clark, Clear of Unilever, Lifebuoy of Unilever and Colgate of Colgate-Palmolive. All are from multinational players.

In home care, the top five brands are Omo (Unilever), Sunlight (Unilever), Comfort (Unilever), Downy (P&G) and My Hao of My Hao. Unilever Vietnam proved to be a leading manufacturer by owning the top three brands. Only one local brand gained access to the ranking, that is My Hao, a local player in dishwashing and fabric detergent categories.

The beverage sector saw Nestle’s Nescafe on top, followed by Sting energy drink of Pepsico, Sabeco’s 333 Beer, Coca-Cola and URC Vietnam’s C2 ready-to-drink tea.

Meanwhile, the five most chosen brands in food are Vinamilk of Vinamilk, Chinsu (Masan), Hao Hao instant noodle (Vina Acecook), Dutch Lady (Friesland Campina) and Tuong An’s Tuong An cooking oil.

The top food sector brand in Vietnam, according to the report, is Vinamilk. It reaches nearly every Vietnamese household (94 per cent of population) with the frequency of purchase at 27 times per year on average, meaning it is chosen a total of 57 million times a year for in-home consumption, by consumers in the four key cities.

Masan’s Chinsu, with different food product ranges such as Fish sauce, Soya sauce and Chilli sauce, plays the second position in food sector. Tuong An, ranked fifth, is a leading brand in cooking oil in the country.