HAGL's first Australian beef products introduced to HCM City market

February 06, 2015 | 09:24

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Vissan Company Ltd, a domestic meat processor and supplier, and Hoang Anh Gia Lai Joint Stock Company (HAGL) will sell 2,000 Australian cows to the local market to serve the Tet (Lunar New Year) holiday.

This year, HAGL plans to feed 100,000 cows, and the figure is expected to increase to 200,000 in 2016. - Photo hoichannuoi

These are the first products to be marketed locally under the cooperation of the two companies, the company said on Wednesday in HCM City.

Doan Nguyen Duc, chairman of HAGL, said the cows, which were imported from Australia, are 18 months old and over, weighing 200-250kg each.

They have been fed at HAGL's farms in Viet Nam, Laos and Cambodia. Each will weight about 500-550 kg when they are sold to the market.

At the ceremony to introduce the first product to the market, a representative of Vissan said the demand for beef in Viet Nam was about 3,000-4,000 cows per day.

The Australian beef products of Vissan and HAGL are sold at Satra, Saigon Co-op Marts and Vissan's outlets for about VND320,000 (US$16) per kilo. - Photo ndh

In HCM City, the figure is 600. To meet demand, each year the country imports 1 million cows.

Co-operation between the two companies has played an important role in localising cow feeding in Viet Nam.

This year, HAGL plans to feed 100,000 cows, and the figure is expected to increase to 200,000 in 2016.

Duc said the company plans to invest more in feeding oxen as the sector has been very profitable.

The Australian beef products of Vissan and HAGL are sold at Satra, Saigon Co-op Marts and Vissan's outlets for about VND320,000 (US$16) per kilo.

A promotion from February 10 to 25 will offer the products for VND8,000 per kilo.

HAGL has shifted their investments to agriculture. In mid-2014, it signed co-operation agreements with Nutifood and Vissan to develop a project to raise cows and oxen, and to build a processing plant.

VGP

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