Ford reports record sales in February

March 08, 2016 | 17:10

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Ford’s overall retail sales jump 65 per cent on year to 1,524 units in February, even when the month was shortened due to the Tet Holiday.

“Our record February sales was led by our segment-leading global Ford vehicles – particularly the Ranger, Transit and EcoSport – which are continuing to widen their appeal with customers across the country,” said Pham Van Dung, managing director of Ford Vietnam.

The segment-defining Ranger led Vietnam’s pickup truck segment for the 12 consecutive months by delivering February sales that soared 247 per cent to 660 units. Year-to-date sales of the Ranger have nearly tripled from a year ago to 1,963 units.

The Transit maintained its leadership of the commercial van segment for the 41 consecutive months with sales increasing 110 per cent year-over-year to 577 units.

Transit sales year-to-date have increased 80 per cent to 1,160 units as business owners and operators across a range of industries continue to appreciate the durability, versatility and value proposition that this high-quality commercial vehicle delivers.

The EcoSport compact SUV continued as one of Ford’s best-selling vehicles with February sales increasing 2 per cent from a year ago to 222 units, helping drive its year-to-date sales up nine per cent to 670 units.

Vietnamese’s demand for cars showed no signs of cooling down as sales numbers broke the record again in 2015. According to the year-end report of Vietnam Automobile Manufacturers’ Association, the total industry sales were 244,914 units in 2015, compared to 2014’s 157,810. The growth rate is also the highest ever – 55 per cent, continuing on the trend of accelerating growth of the previous years.

By By Hong Anh

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