Ford delivers record sales for ASEAN region in 2015

Ford’s record ASEAN sales were driven by record full-year performances in the Philippines, Vietnam and Cambodia, as well as full-year market share gains in Thailand amidst a challenging domestic industry that saw sales decline for the third consecutive year.

"The successful introduction of more global Ford vehicles across ASEAN in 2015 – including the new Ranger pickup and all-new Everest SUV – helped more diverse range of customers connect with the Ford brand,” said Mark Kaufman, president, Ford ASEAN.

“Additionally, we continued to enhance our customer and ownership experience, as well as expand our Ford dealer network in markets across the region,” added Kaufman.

Leading Ford’s ASEAN sales was the segment-defining and Thai-built Ford Ranger, which was the best-selling pickup truck in Vietnam, Cambodia and Myanmar for second consecutive year, as well as the second-best seller in the Philippines and Malaysia.

Ranger sales across the ASEAN region increased nearly 8 per cent from the previous year to an all-time record 54,114 units.

“The new Ranger sets the industry benchmark in the pickup segment with an array of smart technologies, unmatched capability, fuel efficiency, for design, and comfort – all without compromising on its rugged, ‘Built Ford Tough’ heritage,” said Kaufman.

Additionally in 2015, Ranger was awarded a maximum five-star safety rating by the ASEAN New Car Assessment Program (ASEAN NCAP), including the highest Adult Occupant Protection (AOP) score of any pickup truck tested.

Ford’s ASEAN performance was also given a boost by continuing demand for the popular EcoSport compact SUV which became Ford’s second best-selling vehicle in the region, delivering overall sales that rose 13 per cent year-over-year to 20,518 units.

Exceptional demand for the all-new Everest – which began launching across ASEAN markets in the third quarter – helped drive overall ASEAN performance with sales rising 98 per cent year-over-year to 11,233 units.

The next-generation Everest redefines consumer expectations for a medium SUV with stunning off-road capability, on-road comfort, advanced technologies, a bold design and refined interior.

As one of the smartest vehicles in its segment, the all-new Everest features Ford’s SYNC 2 connectivity system, Curve Control, Blind Spot Information System with Cross Traffic Alert, Roll Stability Control, Electronic Stability Program and Active Park Assist.

The sporty Fiesta contributed to the record ASEAN performance with 2015 sales across the region of 7,634 units.

In Vietnam, Ford also delivered record full-year sales with total 2015 sales rising 48 per cent to 20,740 units. Ranger remained Vietnam’s best-selling pickup truck for the second consecutive year with sales jumping 81 per cent to a record 8,685 units.

EcoSport delivered record Vietnam sales in 2015 with overall sales that climbed 145 per cent to 3,977 units. And Transit remained the best-selling vehicle in its segment for the second consecutive year in Vietnam with sales jumping 56 per cent to 5,600 units.

“In 2015, we continued to welcome and serve so many new-to-Ford customers across the ASEAN markets,” said Kaufman. “And as our customer base expands across the region, our efforts to further enhance our Ford customer and ownership experience will also continue.”