FedEx advances CSR through team member involvement and smart investments

The FedEx 2010 Global Citizenship Update, released today, showcases how smart collaboration and strategic investments can help connect the world in responsible and resourceful ways, while creating economic opportunity. 

“In Asia, we connect people everywhere with opportunities and innovation.  We consciously focus on fuel efficiency, provide emergency relief when disasters strike and engage our people to serve customers, stakeholders and the communities in which they live,”said David L. Cunningham Jr.,president, FedEx Express, Asia Pacific.  “Our latest Global Citizenship Report gives a very clear first-hand view of how our employees are committed to delivering a better world through their own personal stories.”

In the Asia-Pacific region for instance, fuel efficiency has improved by 5 per cent at the largest station in Japan, thanks to a simple yet innovative programme called Eco-Driving to reduce environmental impact through changing daily driving habits. 

Started by the local leadership in Japan, FedEx couriers are taught specific eco-driving skills in both classroom settings and practical sessions.  To reinforce the concepts, handy reminders in the form of keychains and stickers in the vehicles are distributed.  There are already plans to roll out this program on a larger scale so that hundreds of FedEx team members will benefit from eco-driving. 

The FedEx 2010 Global Citizenship Update demonstrates that it’s not just how FedEx team members drive but also where and what they are driving that can make a big difference in reducing fuel use. 

Continued a decade-long investment, totaling $13.5 million in giving globally, to raise awareness about the importance of road safety and child pedestrian safety. 

In Asia Pacific, the Walk This Way programme, in partnership with Safe Kids, has helped bring pedestrian safety concepts through in-school training, e-learning program as well as interactive exhibits to more than 50,000 students in China, the Philippines, South Korea and Vietnam.

Traffic Safety Parks have been introduced in Vietnam and the Philippines in 2010, providing an opportunity for children to apply the knowledge they have learned from the Walk This Way program.