Edelman hires Thien Thanh Nguyen as Vietnam CEO

Nguyen, former general manager of Publicis Vietnam, will lead Edelman’s Ho Chi Minh City office of 46 employees. She reports to Iain Twine, CEO of Edelman Southeast Asia and Australasia. Ngoc Anh Bui, former managing director of AVC Edelman, remains with Edelman in a new advisory role.

“Since the acquisition of AVC Communications in 2012, AVC Edelman has grown immensely together with its clients under the leadership of Ngoc Anh,” said Twine. “We are delighted to welcome Nguyen, whose creative advertising experience and strategic planning leadership will maintain AVC Edelman’s top position in the Vietnam PR industry, while extending its capabilities across the entire communications marketing spectrum.”

Nguyen spent the past 14 years with Publicis Vietnam, where she served eight years as general manager. Prior to this, she worked at JWT as Planning & Account director for nearly five years. Nguyen has worked with both multinational clients such as Ford, Unilever, L’Oréal, Nestle, Heineken and Sanofi Aventis, as well as local brands Kinh Do, Diana, THP, Vinasoy and Dong A Bank.

“Media consumption in Vietnam is experiencing a transition, moving away from traditional patterns,” said Nguyen. “I believe Edelman is equipped to take on a leading role in shaping public and consumer engagement. Through smart, integrated strategy and execution, Edelman's range of services are geared towards taking brands and companies to another level – areas I can build on and grow with my past experience. Edelman's dedication, ethic, expertise and passion is what made this role a logical step for me, and the serious mindset to nurture, coach, train and grow talent that has deep local roots and insights are what really excite me as someone from this market.”