Coffee exporters look to Chinese market

September 05, 2013 | 09:56

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China has become a target market for Vietnamese coffee exporters as a younger generation in the country has developed a new habit of drinking coffee instead of tea.

The booth of Vinacafé Bien Hoa JSC at CAEXPO 2013, Nanning city - Photo: VGP/Linh Dan

To explore the over 1.3 billion people market, the biggest ever number of Vietnamese coffee makers have joined the ongoing 2013 ASEAN-China Expo (CAEXPO 2013) in Nanning city to advertise their products.

China has emerged as a charming market for coffee exporters with a yearly growth rate of 40-50% in coffee import, said a distributor of Trung Nguyen Coffee.

After one year of presence here, we are quite optimistic about the market prospect, he added.

Nguyen Tan Ky, CEO of Vinacafé Bien Hoa joint-stock coffee company said that even though Chinese people started drinking coffee, they are not easy customers. He advised coffee exporters to pay attention to local taste, product packaging, quality and instruction.

Do Thang Hai, Director of the Trade Promotion Department under the Ministry of Industry and Trade revealed that coffee is the key product for trade promotion at CAEXPO 2013.

In the coming time, the Department would help connect hundreds of Vietnamese coffee producers with potential local distributors in order to successfully penetrate into the potential market and earn bigger export turnover, Mr. Hai said.

VGP

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