BVBank builds stronger identity with new name

May 31, 2023 | 09:58
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BVBank, formerly known as Viet Capital Bank, has received approval from the State Bank of Vietnam (SBV) to change its English name abbreviation as part of its strategy to enhance its customer-centric services and establish a stronger brand identity.
BVBank builds stronger identity with new name

The move, outlined in Decision No.1001/QD-NHNN issued by the SBV on May 26, states that the new English abbreviation for the bank will be BVBank, replacing its previous designation.

The adoption of the new abbreviation is in line with the bank's objective of having a concise, easily recognisable, and memorable name.

This change aims to enhance the convenience of communication between BVBank and its customers, aligning with its customer-centric approach encapsulated in its slogan Starting with YOU.

By securing the approval of the SBV, BVBank has taken a significant step towards becoming more customer-oriented, as it seeks to provide improved products, services, and overall benefits to its clientele.

Furthermore, the new name also boosts the bank's international identity, positioning it for greater recognition and presence in global markets. The update reflects its commitment to establishing a strong and cohesive brand image on the international stage.

Looking ahead, BVBank will continue its efforts to build a cohesive brand identity and offer enhanced experiences to its customers. The strategic focus is to become a versatile and modern financial institution, with a particular emphasis on meeting the needs of individuals and small- and medium-sized enterprises. The bank aims to achieve this by implementing various initiatives and leveraging its digital banking platform to deliver convenience and value.

Despite the challenging market conditions in the first quarter of 2023, BVBank demonstrated stability in its operations. It achieved appropriate credit growth and consistently introduced programmes and product packages that offered advantages and innovative features for both individual and business customers through its digital banking services.

Established in 1992, BVBank has spent three decades in Vietnam cultivating a solid position and earning the satisfaction of its customers, partners, and shareholders.

Guided by the principles of growth, sustainability, and quality, BVBank remains committed to its strategic goals for the 2021-2023 period, with a strong focus on becoming a versatile and modern retail bank catering to the unique needs of individual and small- and medium-sized enterprise clients.

Additionally, the bank strives to be at the forefront of digital transformation within the banking industry. Its dedication and achievements were recognised in 2022, as it received four prestigious international awards, including honours for technological advancement, digital transformation, innovation, and payment solutions in Vietnam.

These accolades further reinforce BVBank's reputation and commitment to excellence within the domestic and international banking sectors.

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By Trung Duong

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