Bayer to blow out 150 candles

May 20, 2013 | 13:14
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Germany’s Bayer Group will host an exhibition in Vietnam in November at Ho Chi Minh City’s White Palace Convention Centre to mark the group’s 150th anniversary.

The German firm has already left a big footprint on Vietnam

The exhibition is part of the world tour taking the interactive show to some 30 venues in Europe, America, Asia, Africa and Australia with the theme of “Bayer: Science For A Better Life”.

According to Bayer Vietnam, a subsidiary of Bayer Group, the exhibition will focus on the topics of healthcare, agriculture and high-performance materials. It will give visitors a chance to see and experience for themselves how Bayer improves the quality of life for people worldwide.

At most museums, visitors are warned “Do not touch”, but on the Bayer Anniversary Tour that rule does not apply. On the contrary, the exhibits – microscopes, thermal imaging cameras, digital games and many more – are designed specifically to be touched and tried out.

The concept of the exhibition combines entertaining elements with educational ones to encourage visitors to interact with the displays.

“Many people are only indirectly familiar with the services and products provided by Bayer. The exhibits on show are taken from real-life, tangible examples and intended to make clear how Bayer, through research and innovative products, helps improve the lives of millions of people around the world,” said David J. Champion, general director of Bayer Vietnam.

“The exhibition also shows how our employees put our corporate mission – Bayer: Science For A Better Life - into practice,” he added.

The exhibits comprise 22 approximately two-meter high boxes with capital letters, each of which refers to a Bayer topic, for example E for Energy - Efficient - Mobility and R for Rice. Each box contains images and informational text on the scientific background and social aspects of the Bayer topic in question. There are numerous interactive elements for visitors to try out and experience for themselves.

In February, the exhibition celebrated its premiere in Leverkusen, Germany. In early March, the Bayer Event Team packed the exhibits into containers and sent them on a world tour.

“Anybody wishing to gain a fascinating and informative insight into how research and science enrich our daily lives is more than welcome to visit our Anniversary Tour. We look forward to receiving many visitors,” said Champion.

In addition to the exhibition, Bayer Vietnam together with its partner First News, Live & Learn has launched the Bayer’s children’s book on climate change which will be donated to local primary schools from now till the end of 2013.

By By Linh Mai

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