All-new Chevrolet Colorado LTZ pickup arrives in Vietnam

March 11, 2013 | 11:00
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The all-new Colorado, which was designed and engineered to be Chevrolet’s toughest, highest-performing and most refined pickup truck ever, was introduced in Vietnam today by General Motors Vietnam.

The all-new Colorado is the product of a five-year, $2 billion vehicle programme. It offers more technology and delivers more features and value than ever before. Interiors, exteriors and major mechanical features are all new, representing the most clean-sheet midsize truck programme in Chevrolet’s more than 100 years of history.

The first member of the Colorado being introduced by GM Vietnam is the Colorado LTZ which is equipped with an all-new Duramax turbo-diesel engine that provides a leading combination of performance and fuel efficiency, as well as better performance on Vietnam’s roads than other engines. This 2.8L diesel engine delivers a power of 178 hp/3,800 rpm & torque of 440 Nm/2000 rpm. This is the best and most powerful engine in Vietnam market in the segment.

“No brand knows pickups and the expectations of pickup buyers better than Chevrolet. Being the first CBU of GM in Vietnam, our new pick up will strengthen Chevrolet’s image in the market. ” said Gaurav Gupta, GM Vietnam’s managing director. “We are confident that this is the right vehicle for even the toughest truck users in Vietnam”

GM Vietnam’s head of Sales and Marketing Le Thanh Hai added: “Today a vehicle is more than just about its functions. It is also a reflection of personal character and style. We have gone beyond just meeting the needs of our customers for a strong and reliable vehicle by offering a product that will excite entrepreneurs and car enthusiasts as well. The Colorado LTZ also addresses the needs of ‘men of steel’ with its styling, powerful and fuel-efficient engine, and luxurious interior.”

GM Vietnam has headquarters and a manufacturing facility in Hanoi. It has an annual assembly capacity of 30,000 vehicles and operates a nationwide sales network with 25 dealers, 26 showrooms and upgraded aftersales service centres in major cities of Vietnam.

By Hoang Anh

vir.com.vn

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