Admicro expands mobile device coverage

August 29, 2013 | 17:00

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On August 29, VCCorp’s online advertising subsidiary Admicro held a launch ceremony for its Mobile Ad Network and inked deals with the world’s largest independent mobile advertising network InMobi Global, Viettel’s Viettel Ads, media agency TV Plus, ad agency Golden Digital, and search engine WADA to raise its coverage and accessibility.

Admicro’s Mobile Ad Network consists of a comprehensive suite of banner ads, apps, PR/sponsored posts, and performance-based solutions to help customers bolster ad efficiency. Notably, sponsored posts are currently a huge global trend.

“Page views on mobile devices are quickly rising against those on PCs. Major websites working with Admicro report that mobile devices account for 30-35 per cent of page views against 50 per cent on PC. It is expected that mobile will rise to equal that of PC by the second half of next year and mobile page views should surge afterwards,” said VCCorp’s deputy general director Nguyen The Tan.

InMobi representative Jayesh Easwaramony added that “Admicro is Vietnam’s largest advertising coverage network with more than 85 per cent of the country’s mobile internet readers. Our work with Admicro is a major opportunity for us to access the South East Asia market and to support them in improving their ad network, thereby helping us to better access our target customers.”

According to Admicro’s co-managing director Phan Dang Tra My, the new deals would help the company bolster the Mobile Ad Network coverage to 95 per cent of Vietnam’s internet readers.

VCCorp is Vietnam’s leading technology development and internet product company.