AB InBev Vietnam celebrates one-year anniversary

May 19, 2016 | 14:35

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AB InBev, the world’s leading brewer and one of the world’s top five consumer products companies, yesterday held a ceremony to celebrate the one-year anniversary of its state-of-the-art brewery in Vietnam.

On this special occasion, AB InBev Vietnam introduced its new global packaging for world-renowned Budweiser beer.

The brand's new look elevates its premium and high-quality cues, combining the most memorable parts of Budweiser's legacy – the bow tie, distinct red colouring, and the classic script – to appear fresh and contemporary while also harkening back to the brand's past.

This new package will be available for purchase in the market from June 1, 2016.

“This last year was a positive one for us at AB InBev Vietnam, and we will continue to offer superior quality beer and premium experiences to the ardent consumers in the country,” said Ricardo Vasques, general manager of AB InBev Vietnam.

“As a part of our Better World initiative, we will intensify the promotion of responsible drinking amongst our customers and extend our support towards protecting the environment, further realising our dream to be ‘The Best Beer Company Bringing People Together For A Better World’,” Vasques added.

The state-of-the-art brewery in Vietnam houses advanced brewing equipment and environmentally friendly technology that meets the strictest quality control standards, consistent with AB InBev breweries across the world.

Since the opening of AB InBev Brewery Vietnam last May, AB InBev has successfully delivered millions of litres of Budweiser and Beck’s beer to consumers in Vietnam and other Asian countries thanks to its strategic geographical advantages.

At AB InBev, this 140-year old process has been consistently applied through all AB InBev breweries worldwide, providing consumers in over 80 countries with superior quality beer in Budweiser bottles and cans.

By By Mai Thuy

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