Parkson expands with seventh store

January 20, 2011 | 17:44

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Parkson Paragon has officially opened in the heart of Ho Chi Minh City’s District 7.

Boasting a total area about 15,000sqmover five floors, Parkson Paragon is designed with a brand new look and expanded shopping area to showcase the top brands in fashion, cosmetic, perfume, jewelry and footwear.

This department store capitalised at $5 million will be managed by retail specialist, Parkson Vietnam. The launch of this store also marks a significant turning point in the growth of Parkson in Vietnam as this will mark Parkson’s seventh store in Vietnam after five years of operating in the country.

Five out of its seven stores are located in Ho Chi Minh City. Of those, Parkson Paragon is destined to be the premier department store in Ho Chi Minh City.

“I believe the launch of Parkson Paragon will satisfy the shopping and entertainment demands of not only Phu My Hung residents but also people living in District 7 and neighboring areas,” said Tham Tuck Choy, general director of Parkson Vietnam.

Commenting on the local market, Choy said that Vietnam was one of the countries with rapid economic development, especially in the retail sector. Therefore, Parkson saw the country as its most important market.

In 2011, Parkson Vietnam plans to develop more stores and renovate existing ones to meet the growing demands of the market. Choy revealed that the firm’s strategy is to open two to three new stores every year in key cities of Vietnam in the near future.

By Minh Thien

vir.com.vn

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