Lexus and Sheraton team up

August 11, 2015 | 16:42

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On August 4 Lexus Vietnam handed over three new ES350 Lexus cars to Sheraton Hanoi Hotel to be used in transporting the hotel’s guests.

Photo source lexus.com

Accordingly, starting this month, guests staying at Sheraton are going to experience transportation by Lexus as an addition to the other luxury conveniences that the hotel provides.

This is the first time Lexus Vietnam has teamed up with a five-star hotel in order to raise the value of service for both Lexus and Sheraton. The cooperation is part of the company’s effort to bring the brand closer to consumers.

Toyota’s luxury brand Lexus was launched in Vietnam in December 2013. Currently, Lexus Vietnam distributes seven models, including three sedans, namely the ES350, GS350 and LS460L and four SUVs, namely the RX350, LX570, GX460 and the NX200t through two official dealers, Lexus Centre Saigon in Ho Chi Minh City and Lexus Thang Long in Hanoi. As of now, sales of Lexus have reached 1,100 vehicles, including 680 in the first seven months of 2015, up 280 per cent on-year.

Sheraton Hotel Hanoi, located near the capital’s West Lake, is one of Sheraton’s 400 hotels in 70 countries. Boasting a Vietnamese and colonial French architecture, the hotel has 299 guest rooms with a view of the lake including 16 luxury rooms equipped with the Sheraton Sweet Sleeper Bed.

By By Khanh Tran

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