HSBC Premier services refreshed worldwide

May 28, 2014 | 16:00

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HSBC Global on May 27 launched a new marketing campaign for its international product line Premier in a fresh move to reinforce the bank’s efforts to help its clients organise their finances in the form of their own personal economy.

Godfrey Swain, head of HSBC Vietnam’s retail banking and wealth management, said, “Premier is critical to building long-term sustainable relationships to drive growth. We have put in place a number of important initiatives that strongly position Premier to provide holistic support for all of our clients globally.”

Since the initial launch of Premier in 2007, HSBC has provided international banking services to a growing segment of globally-minded affluent clients. The bank has reshaped its Premier proposition to help its clients take control of their personal economy, he added.

Premier is an HSBC tool that helps clients set up a financial plan in-line with their financial aspirations, providing them with access to many international services. Because every personal economy is unique and complex, HSBC Premier provides clients with a relationship manager to advise.

By By Tuong Thuy

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