GS25, South Korea’s No. 1 convenience store, will open 50 outlets in Vietnam this year, following the launch of its first store in Ho Chi Minh City on January 19.
|GS25 has grand designs for the Vietnamese marketplace
In January 2018, GS25 will open four stores at Empress Tower, a flagship store at 24C Truong Dinh, M plaza, and the Viettel building in the city. GS25 aims to open 2,500 stores nationwide within the next ten years.
Nguyen Thi Hong Trang, CEO of GS5, said that Vietnam is an open market with a large population, youthful, fast-moving consumers, which the company considers as an advantage for the retail business. However, this advantage also creates competition and difficulties. Bringing GS25 to Vietnam is an opportunity and a challenge, but the company believes they will succeed and will soon make GS25 the leading convenience store model in Vietnam.
According to Trang, the experience and success of GS25 in Korea with more than 12,000 stores and more than 30 per cent of the retail market will definitely help GS25 Vietnam to grow non-stop. GS25 will not only provide convenient, quality shopping services, but also bring a new convenience store model that is "friendly-fresh-happy-fun."
Cho Yoon Sung, the representative of GS25 Korea, is upbeat about the prospects, "GS25 has performed much better in terms of the number of stores as well as sales and operation skills than other brands. We believe that we can do the same in Vietnam."
GS25 Vietnam differentiates itself from the competition with 3 things: the Korean-style fresh food and exclusive food factory, GS25 premium private brand “YOUUS,” and the authentic GS25 store concept “Bring you to Korea.”
GS25 is committed to providing high-quality products and services to Vietnamese consumers. The retailer not only supplies imported branded products directly from Korea, but also offers products unique to Vietnam.
GS25 will also develop new products in accordance with Vietnamese culture based on its business know-how. The GS25 CH Chain will provide fresh food for customers every day. The retailer is also calling on Korean businesses to invest in Vietnam to perfect its supply chain and will expand this supply chain in order to bring more opportunities to supply goods to Vietnamese producers.