Grab, the leading ridehailing platform in Southeast Asia, has launched the beta trial of its GrabTaxi service in Yangon.
Grab will bring its ISO-certified best practices to Myanmar and support the government’s vision of making Yangon’s transportation system more efficient. Passengers can look forward to using the Grab mobile app to book taxis on-demand, and enjoy an easy-to-use and reliable travel experience. Existing taxi drivers can use the Grab app to get more passenger bookings and improve their livelihoods.
Cheryl Goh, group vice president of marketing at Grab, said that Grab is a trusted transport brand across Southeast Asia because “we stay true to our values of helping to solve the local transportation challenges in each city that we operate in.”
As a start, Grab will focus on improving driver service and safety standards for taxis in Yangon. Grab has deep experience in using data analytics to better match taxi drivers to passengers and has robust driver screening and training processes to ensure safety and quality service.
Goh added that, “Ride-hailing and using smartphones to book taxis is still a relatively new concept in Yangon. We are committed to work with the taxi industry and other transport stakeholders during our GrabTaxi beta trial, and work together to test and improve our taxi services to both drivers and passengers. Grab is privileged to be part of the country’s journey to reform the public transportation network. As we work towards expanding in Myanmar, we invite taxi drivers to join Grab in this new journey to create the best commuting experience.”
Grab is also offering a beta trial for users in the city to experience the convenience of taxi bookings. Users can sign up for the Grab beta trial starting from today by downloading the Grab app for free from Google Play and the App Store.
All taxi rides booked with the Grab app will offer an upfront, fixed fare, with no booking fee. Grab’s taxi driver partners will also be trained to provide the best service, including training on using the Grab app and online maps to choose the fastest travel route, and random taxi inspections to ensure that taxis are comfortable and well-maintained.
Grab is currently working with a small group of taxi drivers. The beta trial will scale up gradually to allow Grab to test and improve the GrabTaxi service in Yangon, based on driver and passenger feedback.