Garment businesses join international fair in Paris

January 27, 2014 | 10:11

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Three Vietnamese garment and textile businesses participated in the Paris apparel and garment fair – Who’s next 2014 which is taking place from January 25-28. The annual professional event aims to introduce new trends for fashion designs and showcase collections and designs from prestigious global fashion houses.

The fair attended by more than 1,000 garment and textile businesses from over 30 countries worldwide, provides an opportunity for manufacturers and importers to discuss and sign contracts for the provision of products.

Tong Thi Thu Ha, Deputy General Director from Vieba Garment and Knitwear Co, Ltd (Vieba) said that her company’s first participation in such a fair will offer new opportunities for Vieba to study the use of materials and create high-level designs to penetrate the European market.

In the long-term, the company plans to outsource for foreign companies. However, with the support from the Centre for the Promotion of Imports from developing countries (CBI), Vieba introduced products under the trademark Casways to European importers, she said

Louk Grauwen, a CBI design expert highlighted the quality of Vietnamese garment enterprises, noting that in order to conquer the European market, businesses need to invest in design and select materials and colours in line with the tastes of European consumers, and in particular introduce two distinct collections on a seasonable basis. Vietnamese ambassador to France Duong Chi Dung applauded domestic businesses’ involvement in in a bigger arena, which marked the transition from outsourcing to self-designing products and building an exclusive collection.

Duong Chi Dung emphasised that businesses should cooperate with Vinatex to develop their trademarks and seek new orders as well as expanding export markets.

Businesses also met with French garment importers, including retail group Casino to introduce Vietnamese garment products.

VOV

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